Makeup Museum Initiative, Retro Beauty Lovers Will Love This

Makeup Museum Initiative

The New York Makeup Museum has launched an “interactive exhibition” to connect beauty lovers of all ages!

A museum full of makeup artifacts dating back to the 1950s planned to open on May 1st in New York. Unfortunately, due to the coronavirus pandemic, the launch was delayed. But that doesn’t mean you can’t look inside and tour the exhibit.

The Makeup Museum has launched an interactive exhibition that offers beauty lovers the opportunity to connect with seniors and recall beauty trends of the past.

Makeup Museum – Generations of Beauty

“Generations of Beauty” is a “virtual intergenerational beauty campaign that encourages people to connect with loved ones around history.”

“We launched our Generations of Beauty campaign to encourage beauty lovers around the world to speak with their loved ones about makeup history,” says Makeup Museum’s co-founder Caitlin Collins

The idea behind the campaign is to encourage conversations between the younger generations and their elders.

“Then all these incredible inventions, like automatic mascara and long-lasting lipsticks, came about. There is nostalgia for cat eyes and other trends of the time” said the museum’s co-founder, Doreen Bloch.

The museum will also feature key players from the 1950s who completely revolutionized the cosmetics industry. Including Max Factor, Elizabeth Arden and Estee Lauder. The story begins with the opening exhibit entitled “Pink Jungle: 1950’s Make Up in America”. Which emphasizes the introduction of glamor to everyday American society.

The international beauty campaign will begin on April 9 on Makeup Museum’s Instagram account (@MakeupMuseumOfficial) with a video Q+A conversation from Makeup Museum’s Co-Founder, Caitlin Collins and her Grandmother, Maureen Denges.

Read also: Cleopatra’s little secrets of beauty

The Makeup Museum will donate $1 for every social media comment or like on its #GenerationsOfBeauty posts on Instagram this month (up to $10,000) to Meals on Wheels, which delivers nourishing meals to homebound seniors.

Beauty lovers can support the museum and contribute to “Generations of Beauty” by visiting www.makeupmuseum.com

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