Hailey Bieber and Jaden Smith pose for Levi’s in a brand-new spring denim campaign centered around festival season design.
The choice to progress with releasing the campaign and fine-tune its messaging was made by Levi’s CMO Jen Sey, who presented the beautiful editorial on Levi’s website.
While Coachella and lots of other music festivals will be delayed for 2020, Levi’s launches this series to offer hope and optimism for youths, together with a place to get lost and dream.
The candy-colored images with background splashes in lime green, neon pink, and blue-green were shot by Karla and Matthew Welch. And we might honestly look at them all day long.
“As we look at today’s youth – this generation that is requiring, developing, and promoting the world they should have to reside in – it is clear that they are continuing a tradition.
Make no mistake, youths are being struck hard throughout this crisis. Beyond not getting to experience influential turning points like graduations and senior proms. They are graduating into significant financial unpredictability, their prepared futures uncertain in the meantime.
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They are living at home with their moms and dads when most would be breaking out by themselves.
They are on time out for the instant future with unbelievable obstacles ahead.
However their optimism and sense of community and identity will bring them through”. Jen Sey wrote, also discussing Jaden’s interest for education and Hailey’s credibility in the letter.
Hailey Bieber and Jaden Smith are not just good friends and partners of Levi’s brand name.
You may keep in mind that Levi’s worked together with Hailey on a denim collection at this time last year.
They’re 2 of the most recognizable faces from a new generation. They are honest about their sensations and passions and dedicated to unwavering interaction with their fans.
Photo: Courtesy LEVI’S